Last updated: October 6, 2016

Somzi® brands (“Somzi”) is committed to respecting the privacy rights of our customers. This website, located at (the “Website”), is owned and operated by American Excelsior Company (“AEC” and together with Somzi, “we,” “us” or “our,” as applicable). By using our Website, you agree to be legally bound by and comply with this Privacy Policy (this “Policy”), which sets out the principles governing our collection, use and disclosure of your personal information you submit to the Website. This Policy is between us and any party accessing or using this Website for any reason (“you,” “your” or “user”).

Somzi® is a registered trademark of the American Excelsior Company.


We may collect from you Personal Information and non-personally identifiable information. For purposes of this Policy, “Personal Information” means (i) first name or first initial and last name, (ii) email address, (iii) physical or postal address, (iv) telephone number, (v) credit card information, (vi) primary job role, and (vii) any other information that is unique to an individual, including information that can be used to uniquely identify, distinguish or trace an individual’s identity. Anything that is not Personal Information is “non-personal information” for purposes of this Policy.

You provide personal information to us in a number of ways when you visit our Website. For example, you provide us with personal information when you: (1) purchase products and services, (2) create an user account, (3) sign up for our email list or electronic newsletters, (3) participate in surveys, sweepstakes, and promotions, (4) create a wish list, (5) elect to share content from this Website with your friends, (6) register on our Website and create an account using already established social networking accounts such as Facebook and Twitter, (7) submit a warranty registration, and (8) contact us by email for any reason (such as to request customer service or provide us with your comments/feedback)

During the course of your use of our Website we may also collect non-personal information pertaining to demand for products, data, reports, etc., and may use this information in conjunction with non-identifiable aggregates of Personal Information provided by users during registration in the creation of market research and analysis. Aggregate data helps us understand trends and customer needs so that we can better consider new products and services, and tailor existing products and services to customer desires.

We do not collect any sensitive Personal Information on our Website (e.g., data relating to your health, finances, sexual orientation, religion, racial or ethnic origin, political opinions), and you should not submit any sensitive Personal Information on your profile or otherwise on our Website. 


We may ask you to enter credit card or payment information in order to process orders for products or services placed with us or our affiliates. This financial information collected via our Website is transferred over a secure connection. We collect this information on a transaction-by-transaction basis and will not authorize the release of such information to anyone not directly involved in processing the transaction. This information may be encrypted and stored for logging purposes in accordance with applicable regulatory requirements. Credit card numbers are used only for processing payments and are not used for any other purposes. We use third party payment service providers for credit card processing services.


Your privacy is important to us. We will use the Personal Information provided by you in accordance with good commercial practice and applicable law. We may use the Personal Information you provide in the course of using our Website:

We may anonymize and aggregate data collected through the Website so that it does not contain any Personal Information and use it for any purpose.


We may share Personal Information collected on this Website with any affiliates or subsidiaries and any future subsidiaries or affiliates of Somzi and AEC.

We may share Personal Information with third parties under the following circumstances: (i) in connection with a court order, subpoena, government investigation, or when otherwise required by law; (ii) in the event of a corporate sale, merger, acquisition, or debt financing, as well as in the event of an insolvency, bankruptcy, receivership, or other similar events; or (iii) working with third party companies to support the Website's technical operation or to execute a specific promotion or program (such as payment processors, delivery services, and email processors). Credit card and financial information submitted with your order is used solely for the purpose of processing your payment and is not retained by us. We will not sell, rent, loan, transfer, or otherwise disclose any Personal Information to third parties except as set forth in this Policy. Aggregate information may at times be shared with our business partners and other third parties. 


We provide customers with an easy means to provide (opt-in) and withdrawal (opt out) consent to our use of Personal Information (such as "check the box" on login screens or unsubscribe notices on e-mail offers). If you do not want receive e-mail or postal mail about our products and services or otherwise continue to use your Personal Information for the limited purposes stated in this Policy (or otherwise at the time of collection of such information), please contact us as set forth below. Please note that it may take 4 to 10 business days to fulfill your requests.


We may obtain non-personal information about your usage of the Website by using a cookie file. A "cookie" is a piece of information that our Website sends to your browser, which then stores this information on the hard drive of your computer. Cookies help us improve our Website and deliver a better and more personalized service by, for example, allowing our Website to "remember" information about your preferences and to collect standard internet log information and visitor behavior information. This information may be used, for example, to:

 You may refuse to accept cookies by activating the settings on your browser to refuse cookies. If you choose not to accept cookies, you will still be able to use our Website but you may be unable to access certain parts of our Website.

This Website does not respond to Do-Not-Track signals.


We may display interest-based ads to you when you are using Facebook through a tool offered by Facebook called the Custom Audience Tool. This tool allows us to personalize our ads based on your shopping experience with us. We do not share any of your personal information, including your shopping history, with Facebook. The tool lets Somzi convert your email address to a unique number that Facebook uses to match to unique numbers Facebook generates from email addresses of its users.


We may provide links to third-party websites for your convenience and information. The privacy practices of those sites may differ from our practices and are not controlled by us nor covered by this Policy. We do not make any representations about third-party websites. We encourage you to review their privacy policies before submitting your Personal Information to them.


We do not collect Personal Information from children under 13 on the Website. If you are younger than age 18, you may use the Website only with the permission and involvement of your parent(s) or guardian. In the event that we receive actual knowledge that we have collected such Personal Information without the requisite and verifiable parental consent, we will delete that information from our database as quickly as is reasonably practical.


We will periodically modify our Policy so that it remains relevant and current with changing technologies, applicable laws, evolving business practices, and the needs of our customers. When we do, we will revise the updated date at the top of this page. We encourage you to frequently check this page for any changes to stay informed about how we are helping to protect the Personal Information you submit and we collect. You acknowledge and agree that it is your responsibility to review this Policy periodically and become aware of modifications. Your continued use of this Website following the posting of changes to this Policy will be deemed your acceptance of those changes.

From time to time, we may desire to use Personal Information for uses not previously disclosed in our Policy. If our practices change regarding previously collected Personal Information in a way that would be materially less restrictive than stated in the version of this Policy in effect at the time we collected the information, we will make reasonable efforts to provide notice and obtain consent to any such uses as may be required by law.


We welcome your feedback. If you have any comments or questions about this Policy, the practices of this Website, or your dealings with this Website, please contact us at:

By mail: Privacy Officer

American Excelsior Company

850 Avenue H East

Arlington, Texas 76011

By email:


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